Archive for the 'Marketing' Category
12.11.08
On one of the Mormon email lists I follow, a list member made a formal announcement recently that he had submitted his manuscript to Deseret Book for their consideration. The announcement included details like the title and subject of the work and its length. The announcement seemed kind of odd to me. Normally I only [...]
Categories: Authoring, Marketing, Publishing | | 25 Comments »
11.24.08
Sally DeFord is one of the most prolific modern LDS composers and arrangers. Her work has been featured in Church magazines seven times and she has received 33 Church music awards for her compositions and arrangements. Seriously, search for her name on LDS.org—there are eighteen hits. Her song, “If the Savior Stood Beside Me” was [...]
Categories: Interviews, Marketing, Music | | 6 Comments »
11.15.08
When my now 14-year-old daughter was an infant and toddler, we employed a nanny to care for her. Since we were fairly permissive employers, we allowed her to use the time when our daughter was sleeping as she saw fit. One day I came home to find her reading Sam Taylor’s Heaven Knows Why?
She later [...]
Categories: Authoring, Marketing, Publishing | | 2 Comments »
10.24.08
When I was a youth, the Church encouraged us as members to engage our friends in conversation about the Church using the Golden Questions: Who am I? Where did I come from? and Where am I going to? My father even had a lapel pin for his suit that was in the shape of a [...]
Categories: Criticism, Culture, Literature, Marketing | | 14 Comments »
9.19.08
You know the commercial. One person is walking down the street eating a chocolate bar. Another approaches from the opposite direction eating peatnut butter. They collide. “Hey, you got chocolate in my peanut butter…”
I was just a child when that commercial came out. My understanding is that before these Reeses Peanut Butter Cups commercials came [...]
Categories: Culture, Marketing | | 43 Comments »
9.05.08
I read a blog post by David Wooley the other day about his publisher’s insistance that he help promote his new book. I must admit that I identify with his reluctance to promote himself. My own tendency is a bit introverted, so promotion of any sort requires me to overcome a little embarassment.
But in thinking [...]
Categories: Authoring, Culture, Marketing, Publishing | | 9 Comments »
8.06.08
The LDS Booksellers Association’s annual convention starts today.
For those who don’t know about this convention, it is the principal trade show for LDS products. Most of the association’s 200 producers and distributors display their wares for the 200 member bookstores, who attend hoping to learn what new products are available. Its the LDS equivalent of [...]
Categories: Authoring, Idea, Marketing, Publishing | | 37 Comments »
8.04.08
Last week I got back from a three week trip to South Africa, Mozambique and (briefly) Swaziland. I bought books (of course), and tried to get a sense for these countries and cultures. As you might expect, crossing the border from South Africa into Mozambique we saw quite a stark economic contrast. Where South Africa [...]
Categories: Authoring, Culture, Marketing, Publishing | | 29 Comments »