Isn’t that the truth….

(spoken not of you individually but people in general or, more specifically, me)

That was fast.

I think it would depend on the RS book club. My guesstimate puts it at about a PG-13, mostly for language plus some discussion of sexual situations. There’s no profanity referencing deity, and we wound up without any actual F-bombs (though we skirt them in a couple of places). The language is strategic rather than constant, and used only as much as needed to advance the story (including presenting teenagers at least semi-realistically). Frankly, I’d love your opinion on whether this is something that a RS book group might read… Email me at Jonathan AT motleyvision DOT com with your email address and I’ll send you a copy.

And hey, part of my big realization is that “small beans” is where I need to start. I’ve decided to simply put it out there wherever I find interest, and let the sales figures take care of themselves.

Yeah, I know. Small beans. But I’m interested to see what you have written.

You need to ask yourself who will be interested in this and why? Based on what your stated (gay, teen, Mormon) I see the larger Gay, Lesbian, Bisexual (GLB) media as being very interested in this. Other viable important target communities of people with their associated media pools include: the religious media, young adult, college, teen, romance, relationships, self-help, and even lifestyle/feature. there are probably more.

But to be successful with these media requires that you identify what you can say that will really turn people on first. You need to develop your message so that it is publishable in all these media areas.

What you offer media for their audience is what will determine your success. You need to tell real life stories that interest people. The key to your success will be whether you can galvanize, educate, entertain, get people to relate, feel emotion, and even shock them them if that is what you can do best.

You need to offer DPAA+H. (Stories, information, insights, commentary, analysis and advice that has the key DPAA+H elements: dramatic, personal, achievement in the face of adversity, plus a little humor).

If all you do is ask for a dry fact book review, then you will get nothing that will help people really learn who you are and what you have written and why they should read it. Book reviews will not really help you since so few people actually use them to make buying decisions anyway.

Feature stories and interviews on the other hand, trigger interest and talk, as long as what you say is worthy of being shred at the water cooler.

Pretend you are in front of a group of people who are dead center on your target market of buyers. Now give yourself three minutes. What will you say to get half the people there to walk up to you when you are done and hand you money saying, “I have to have it!”

That by the way is a realistic goal. It also produces a reproducible 50 percent response.

That what you need to place into your news releases and interview Q & A’s.

That’s how you develop your Magic Words. You can do it.

And once you do it, then you can use technology to repeat this message and duplicate the response. Only then will you stand a prayer of a chance of seeing any profitable use of all the amazing technologies that are available.

Paul J. Krupin
Direct Contact PR
author of Trash Proof News Releases