Comments on: Mormons mourning Postum: a consumer culture post

By: Brady McElligott

Brady McElligott — Mon, 06 Feb 2012 04:21:47 +0000

My family has been drinking Postum for as long as my mom has been around (she is eighty-six). None of us are LDS, none of us are Seventh-Day Adventists; we just liked Postum as an alternative to coffee–and often used it as a basis for coffee, when we were running short of actual coffee. As you can imagine, we are pretty angry about Kraft’s discontinuing the product. We view it as one more example of big corporations having no regard for the wishes of their customers.

By: Donna

Donna — Fri, 03 Feb 2012 19:36:30 +0000

I get to be the first blog in 2012, and probably the most embarrassed, since it took till now to find out that I can’t buy Postum any more. I use it rarely, so the bottle in my pantry is still half full and at least 25 years old. (It still smells and tastes great!)I obviously haven’t helped the cause. With consumers like me, they can’t keep making it. I will miss it though. I like to flavor protein shakes with it once in a while. I found a recipe on line to make postum, so I’m going to try it. I don’t think you can use as an ‘instant’, though.

By: Th.

Th. — Wed, 16 Nov 2011 21:05:21 +0000

May eBay provide.

By: Karl

Karl — Wed, 16 Nov 2011 05:53:16 +0000

One thing about a so-called “coffee substitute”, without the addictive compounds keeping the product moving, some consumers, like myself, only go through one jar in about four years or more. Growing up LDS, I thought it a little odd to have something around as a ‘coffee substitute’ because I only ever had hot chocolate. Parents enjoyed Postum and I never enjoyed it until I matured beyond the need for sweet chocolate drinks.
I just had a cup last week and noticed my jar has only a couple servings left (should last a month at my rate). So I checked my grocer’s shelf and was surprised not to find Postum. That prompted a search online tonight, which brought me the awful truth that eluded me for the last near-four years. BRING POSTUM BACK!

By: Th.

Th. — Mon, 17 Oct 2011 04:28:23 +0000

Is it 2000 vintage? Because that was a very good year.

By: Melanie

Melanie — Sun, 16 Oct 2011 01:44:15 +0000

I thought this forum would be interested in knowing that one Original Flavor jar of Postum is being offered on Ebay for $150.00 US. Highest price I’ve seen thus far.

As with others who submitted their fond memories, I have an attachment to this product out of sentimentality. I recall the little green plastic cup and saucer that my grandmother used to serve me the Coffee-flavored Postum when visiting her in Louisiana. My mother grew up on it; my father has no taste for it. For dietary reasons, I also usually avoid caffeinated drinks and don’t always care for something sweet. I support a company’s decision to manufacture based upon profitability, but it is a shame that “suitable” alternatives are so difficult to find in this land of plenty.

By: Glenn Fuller

Glenn Fuller — Tue, 06 Sep 2011 03:00:10 +0000

Your history needs tweaking. I’m 71 years old. My father raised on a Michigan farm near Ann Arbor had a “cereal beverage” as a matter of family tradition. He was born in 1901 my grandfaterh 1854. My mother likewise raised in NC, they had their own brand of “cereal beverage” mostly because coffee imported for the longest time did not catch on. WWII serviced to bring two vises to America: Coffee and Tobacco in the form of cigarettes. Chewing stuff, pipes and cigars were then manly habits.

The people in America were marketed the coffee. It wasn’t popular until really after WWII.

A Mormon convert 1965. A history buff of sorts. Interview the older generation from the midwest and deep south. The women used “snuff” to “clean their teeth” gnawing sticks to make brushes. The men chewed or smoked a pipe or cigar. Cegareets was a later marketing enterprise.

By: Mojo

Mojo — Fri, 10 Jun 2011 01:46:15 +0000

The few that I found all required brewing. Postum was an instant beverage.

“Instant” just means the water was taken out of it after its production. Brewing may be the only way to make it.

By: Wm Morris

Wm Morris — Fri, 10 Jun 2011 01:01:05 +0000

I don’t know what to tell you, Forest. It’s possible that no one involved in the actual production of it was willing to leak it, and it also might be difficult to reverse engineer. I’ve seen people who claim to have invented decent alternatives, but I have yet to see anyone who says they have *the recipe*.

By: Forest Gump

Forest Gump — Thu, 09 Jun 2011 17:52:47 +0000

Does anyone have the recipe for Postum?

The few that I found all required brewing. Postum was an instant beverage.

It’s been nearly four years since Postum was discontinued and I’ve posted this simple request countless times since then. Why is it so freaking hard to find the recipe?