We have a big potential audience, don’t we? Just looking at the US and Canada (basically all English-speaking), the number of active LDS Church members must be over 2 million in 750,000 to 1 million households. Sounds like a mass market to me!
So how do I reach this market? Where do I go to let [...]

Part Two may be found here. 
When a writer presumes an audience for her work based upon whom she believes readers of similar works to be, she fictionalizes her audience, integrating them into her imaginative effort.  When readers imagine a writer’s life based upon what they understand her work to mean, they fictionalize her right back.

The distribution system for LDS books is broken. Books don’t get to those who are interested in them, the message publishers get from their sales is probably skewed, and most potential customers don’t even have a good way of finding out about books. And the most popular way to address book distribution issues, the Internet, [...]

Richard Dutcher’s Christianity Today interview has sparked a flurry of discussion on the AML List. Those interested in parsing the interview should hit the archives or sign up with the list. What I’d like to do is take up the larger discussion of whether or not membership status should matter when it comes to evaluating [...]

Brother Brigham, a supernatural thriller by D. Michael Martindale, is one of Zarahemla Books flagship titles for the year (in fact, one of its first titles). It is a book whose title I have heard bandied about for quite some time, had even read a segment of it which Martindale had put a teaser on [...]

Years ago the AML list defined Mormon Literature in a very broad sense, saying that it included works written by, for or about Mormons. It includes a lot of works that I like or admire, but that don’t talk about Mormons or Mormonism at all. Under this definition, Mormon literature includes Orson Scott Card’s Enders [...]

It’s almost a cliché to say that any businessman would like help getting more sales. LDS book publishers and product suppliers aren’t any different — nor are LDS authors for that matter. Who wouldn’t want their book more widely distributed (and the accompanying financial rewards)? Yet despite this motivation, the difference between how sales are [...]